We’re always looking for ways to grab our customers attention – especially in today’s busy digital world.
Well, the answer has been on our doorsteps the whole time. Direct Mail.
In fact, research shows Mail is bursting with effectiveness.
In association with marketing intelligence experts, WARC, Royal Mail Marketreach has developed a report that analyses WARC’s case studies from successful campaigns using direct mail, as lead media and in the media mix.
The study shows that campaigns with mail in the mix are 52% more likely to report ROI effects and 43% more likely to report revenue uplifts. So the physical impact of direct mail could be a game-changer for brands in an increasingly digital world.